Pro PayPal E-Commerce

• Paperback: 279 pages
• Publisher: Apress (March 5, 2007)
• Language: English
• ISBN-10: 1590597508

Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how it’s a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but it’s not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solution–complete with real-world PayPal success stories.

You’ll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers

• How PayPal works
• Using the PayPal API
• Website Payments Standard
• Website Payments Pro
• Instant Payment Notification
• Payment Data Transfer
• Encrypted Website Payments
• Administration
• Reporting
• Fraud protection
• Payflow Gateway

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101 Internet Businesses You Can Start from Home: How to Choose and Build Your Own Successful e-Business

• Paperback: 336 pages
• Publisher: Maximum Press; Second edition edition (June 1, 2006)
• Language: English
• ISBN-10: 1931644489

Written for those who want to break away from rigid schedules, unappreciative bosses, and soul-sapping commutes, this book puts prospective Internet entrepreneurs on the road to success by offering an analysis of Internet mechanics and commerce and providing profiles of successful Internet businesses. Containing more than just technical information, this manual also helps the entrepreneur prioritize business goals and evaluate comfortable levels of risk, ensuring that the chosen business matches the aspirations of the entrepreneur. Each of the 101 business profiles includes promotion techniques for helping these start-ups get on the road to success, and a password for access to the companion website is provided.

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SOA for the Business Developer: Concepts, BPEL, and SCA

• Paperback: 328 pages
• Publisher: Mc Press (May 15, 2007)
• Language: English
• ISBN-10: 1583470654

Service-Oriented Architecture (SOA) is a way of organizing software. If your company's development projects adhere to the principles of SOA, the outcome will be an inventory of modular units called “services,” which allow for a quick response to change.

This book tells the SOA story in a simple, straightforward manner that will help you understand not only the buzzwords and benefits, but also the technologies that underlie SOA: XML, WSDL, SOAP, XPath, BPEL, SCA, and SDO. And through it all, the authors provide business examples and illustrations, giving a practical meaning to abstract ideas.

SOA for the Business Developer

• Gives a detailed overview of Extensible Markup Language (XML), including namespaces and XML schema.

• Describes Web Services Definition Language (WSDL) and SOAP, the standard SOA technologies.

• Gives a clear tutorial on XML Path Language (XPath), a language for deriving data from transmitted messages and other sources. XPath is useful for working with a variety of other technologies, including several described in this book.

• Gives comprehensive details on BPEL 2.0, a language that coordinates services and whose preceding version is already in numerous products. Our coverage is sufficient for most of your work with BPEL and includes a quick-reference guide.

• Introduces Service Component Architecture (SCA), a proposed standard for composing and deploying applications. You're sure to hear more of SCA, which is sponsored by 18 companies, including IBM, Oracle, and Sun Microsystems.

• Introduces Service Data Objects (SDO), a proposed standard for representing data in a single way, even if the data comes from different types of data sources. SDO is likely to accompany SCA into the limelight.
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Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

• Paperback: 256 pages
• Publisher: Butterworth-Heinemann; 1 edition (April 21, 2006)
• Language: English
• ISBN-10: 0750667478

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

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Successful Time Management

• Paperback: 152 pages
• Publisher: Kogan Page; 2nd ed. edition (April 10, 2007)
• Language: English
• ISBN-10: 0749448342

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, “Successful Time Management” helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating and working with others, prioritizing to focus on key issues and realizing the best results. The appendices include a brief assessment of various time management systems such as day, year or meeting planners, action sheets and more. This guide will help readers reduce time-wasting interruptions and focus on the priority tasks that lead to success. Includes new material on email usage

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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools

• Paperback: 320 pages
• Publisher: AMACOM (January 2, 2008)
• Language: English
• ISBN-10: 0814480594

Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, Google Base, and other services that will help businesses get organized — and get noticed. Companies will learn how to get their message heard and take their marketing to a new level by:

* Creating and strengthening their business websites with Google Page Creator, Google Analytics, and Google Checkout.

* Improving communication with clients and co-workers using Google Talk, Google SMS, and Google Groups.

* Marketing themselves to prospective customers using Google AdWords, AdSense, and Google directory placement.

* Improving their visibility by creating business blogs with Blogger.

Complete with information on research tools like Google Local, Google News, and Google Alerts, this is the ultimate guide for businesses of every size.

About the Author

Greg Holden (Chicago, IL) has written more than 30 books on computers and the Internet, including Starting an Online Business for Dummies , Selling Beyond eBay (978-0-8144-7349-8), and How to Do Everything with Your eBay Business. He is founder and owner of Stylus Media, his own small Internet-based business.

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