Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

• Paperback: 256 pages
• Publisher: Butterworth-Heinemann; 1 edition (April 21, 2006)
• Language: English
• ISBN-10: 0750667478

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.

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Microsoft Exchange Server 2007 Administrator’s Companion

• Paperback: 720 pages
• Publisher: Microsoft Press; Pap/Cdr edition (June 20, 2007)
• Language: English
• ISBN-10: 0735623503

Get your mission-critical messaging and collaboration systemsup and running with the essential guide to deploying and managing ExchangeServer 2007. This comprehensive administrator’s reference covers the fullrange of server and client deployments, unified communications, messagingsecurity, performance optimization, troubleshooting, and disaster recovery.With special emphasis on security, the top concern for messagingadministrators, this book includes chapters on messaging security, policy,and tools and techniques to mitigate e-mail viruses, spam, and phishing. This book delivers the definitive information-messaging that professionalsneed to deploy and operate effective, reliable, and more-secure messagingand collaboration services. The companion CD features a fully searchableeBook and job aids–everything you need to help build enterprisecollaboration solutions that improve worker productivity, save time, andhelp reduce IT deployment and management costs.

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Enterprise Guide to Gaining Business Value from Mobile Technologies

• Paperback: 336 pages
• Publisher: Wiley (February 1, 2001)
• Language: English
• ISBN-10: 0471237620

* This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams

* Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance

* Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization

* Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution

* Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young’s extensive business portfolio

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http://w11.easy-share.com/971585.html